Yetta Kohn, Matriarch, Cattle Rancher and Business Woman (1843–1917)

Historical marker location:
NM Highway 237 / Route 66 / West Tucumcari Boulevard, Tucumcari, New Mexico
( Tucumcari Convention Center)

Born in Bavaria and widowed in Las Vegas (NM), Yetta ran the family store and raised four children alone. She later moved to La Cinta on the Canadian River where she opened another store, became the postmistress, started a bank and operated a ferry. She eventually bought land that became the 4V Ranch, which expanded into the T-4 Cattle Company, operated today by her descendants

The Historic Women Marker Initiative of 2007 captured the public’s imagination. It has received international attention for its ambitious goal of telling women’s history in New Mexico on some of the state’s 650 Official Scenic Historic Markers. Before 2007, perhaps three markers mentioned women at all.

The lives of the only known female Buffalo solider, one of the world’s most famous artists, and unsung heroes like Sally Rooke who gave her life at her switchboard warning Folsom’s citizens of a wall of water approaching their town are honored on 75 women’s history markers.

The first phase of the Initiative concluded in 2010. Ten more markers were installed in 2015 and an additional 25 are expected to bring their numbers to an even 100 in the coming years. The program is a partnership of the New Mexico Women’s Forum, HPD, CPRC, New Mexico Department of Transportation, and the public. The 2006 legislature made the initial 65 historic markers possible.

Like all state historic markers, the women’s history markers are designed in the Park Service Rustic style adopted when the program began in 1935. What’s different is their perspective of New Mexico history.

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New Mexico was the birthplace of several famous figures in American history, including the outlaw Billy the Kid, the physicist J. Robert Oppenheimer, and the astronaut Harrison Schmitt, who was one of the last men to walk on the moon.
Quay County, New Mexico is located in the southeastern part of the state. The area has a rich history that dates back thousands of years. The county was inhabited by various Native American tribes, including the Apache and Comanche, before Spanish explorers arrived in the 16th century.

During the 19th century, Quay County was part of a series of land disputes between Mexico and the United States. The area eventually became part of New Mexico Territory in 1850, and later gained statehood in 1912. It was named after Matthew Quay, a prominent senator from Pennsylvania.

The railroad played a significant role in the development of Quay County. In the late 19th century, the Atchison, Topeka and Santa Fe Railway constructed a line through the county, which brought new settlers and economic growth. Towns such as Tucumcari, the county seat, sprang up along the railroad, serving as vital transportation hubs.

During the mid-20th century, Quay County experienced its share of challenges. The decline of the railroad industry led to a decrease in population and economic activity. However, the county has made efforts to revitalize its economy in recent years, focusing on tourism and the preservation of its unique history.

Overall, Quay County's history is a tapestry of Native American culture, Spanish influence, western expansion, and the railroad era. While it has faced its share of difficulties, Quay County remains a vibrant community with a deep appreciation for its heritage.

This timeline provides a concise overview of the key events in the history of Quay County, New Mexico.

  • 1903: Quay County is established on February 28, 1903, and named after Pennsylvania senator Matthew S. Quay.
  • 1904: The county seat is designated as Tucumcari on March 31, 1904.
  • 1906: The Chicago, Rock Island, and Pacific Railroad reaches Tucumcari in November 1906, spurring growth and development.
  • 1926: The historic Route 66 is commissioned and passes through Tucumcari, bringing increased commerce and tourism to Quay County.
  • 1937: Construction of Ute Lake begins in 1937 as part of an irrigation project, completed in 1963. It becomes a popular recreational site.
  • 1942-1945: The beginning of World War II leads to heightened activity at Tucumcari Army Air Base, which served as a training facility during the war.
  • 1952: Tucumcari Municipal Airport is constructed to support the growing aviation needs of the region.
  • 1969: Conchas Lake State Park is established, offering outdoor activities such as boating, fishing, and camping.
  • 1978: The new Quay County Courthouse is completed, replacing the previous structure built in 1907.
  • 2006: The New Mexico Route 66 Museum opens in Tucumcari, highlighting the history and culture of the iconic highway.