Texas Farm and Ranch Building
a.k.a. Holland Building
3300 Main St., Dallas, TXThe Texas Farm and Ranch Building (1920), served as the headquarters of Frank Holland's Texas Farm and Ranch Publishing Company until 1950. Built by Dallas contractor Fred Jones at a cost of $200,000, the building served as home to the company that published Holland's Magazine and Farm and Ranch Magazine, which at their height of circulation in the late 1930s were reputed to have a readership of over one million households throughout 20 states. Located just east of downtown Dallas, the Texas Farm and Ranch Building are nominated to the National Register of Historic Places at the state level of significance, in the Area of Communications, for its association with Holland's influential publishing company and in the Area of Social History for its associations with the Progressive Era activities of Dallas businessman and one-time Mayor, Frank P. Holland.
Local significance of the building:Listed in National Register of Historic Places in 1999.
The National Register of Historic Places is the official list of the Nation’s historic places worthy of preservation. Authorized by the National Historic Preservation Act of 1966, the National Park Service’s National Register of Historic Places is part of a national program to coordinate and support public and private efforts to identify, evaluate, and protect America’s historic and archeological resources.