National Register Listing

Lincoln Paint and Color Company Building

a.k.a. Wolff Manufacturing Co.;Cronk Co.;Western Auto Supply; Fink Company;Futura Lofts

3210 Main, Dallas, TX

In several ways, the 1910 Lincoln Paint & Color Company Building marks an important transition period in Dallas. It represents an important point in the city's development into a regional center for trade and commerce, as increasing numbers of businesses from outside the region began to use Dallas as a distribution point. It also marks the beginning of change on the eastern edge of the Deep Ellum neighborhood, as residential uses gave way to commercial and industrial buildings that would eventually meld with the emerging Fair Park Industrial District. As a relatively early example of reinforced concrete construction in Dallas, the building also represents the emergence of a building technology that became ubiquitous in the city's commercial construction over subsequent decades. These technological changes corresponded with stylistic transitions, and the Lincoln Paint and Color Company Building illustrate its place in the gradual reduction of historically inspired ornamentation in favor of a more functional, modern aesthetic. For these reasons, the Lincoln Paint and Color Company Building is nominated in the area of Commerce and Architecture, both at the local level of significance.

Local significance of the building:
Commerce; Architecture

Listed in National Register of Historic Places in 2002.

The National Register of Historic Places is the official list of the Nation’s historic places worthy of preservation. Authorized by the National Historic Preservation Act of 1966, the National Park Service’s National Register of Historic Places is part of a national program to coordinate and support public and private efforts to identify, evaluate, and protect America’s historic and archeological resources.