Yetta Kohn, Matriarch, Cattle Rancher and Business Woman (1843–1917)

Historical marker location:

NM Highway 237 / Route 66 / West Tucumcari Boulevard, Tucumcari, New Mexico

( Tucumcari Convention Center)

Born in Bavaria and widowed in Las Vegas (NM), Yetta ran the family store and raised four children alone. She later moved to La Cinta on the Canadian River where she opened another store, became the postmistress, started a bank and operated a ferry. She eventually bought land that became the 4V Ranch, which expanded into the T-4 Cattle Company, operated today by her descendants.

New Mexico is home to many important Native American sites and cultures, including the Taos Pueblo, Acoma Pueblo, and Navajo Nation. These tribes have lived in the region for thousands of years and have preserved their traditions and customs despite centuries of colonization and oppression.