Historical Marker

Birth of Truth in Advertising

Historical marker location:

Louisville, Kentucky

( First & Main Sts., Louisville)

The Associated Advertising Clubs of America met at Galt House, on this site, for their fifth annual convention, 1909. Led by Samuel C. Dobbs, the convention took united action to challenge false advertising. This stand began concept of the Better Business Bureau. By 1918, the Louisville Better Business Bureau, third in the nation, received its charter.