Sonora

Historical marker location:

Sonora, California

( Marker is on South Washington Street south of Church Street, on the right when traveling north.)

Marker installed: 1928

Mark Twain Bret Harte Trail.

The Hollywood sign, which originally read "Hollywoodland," was built in 1923 as an advertisement for a real estate development. The sign was intended to be temporary, but it became a beloved symbol of the film industry and was eventually made permanent.