Fremont Trail

Historical marker location:

235 North Fremont Drive, Lindsay, California

( Marker is on Fremont Drive, 0.1 miles south of Hermosa Street, on the left when traveling south.)

Marker installed: 1928

1845.

The Hollywood sign, which originally read "Hollywoodland," was built in 1923 as an advertisement for a real estate development. The sign was intended to be temporary, but it became a beloved symbol of the film industry and was eventually made permanent.