Vella Cheese Factory

Historical marker location:

315 2nd Street East, Sonoma, California

( Marker is on 2nd Street East, 0.1 miles north of East Spain Street, on the left when traveling north.)

Marker installed: 2002

The Hollywood sign, which originally read "Hollywoodland," was built in 1923 as an advertisement for a real estate development. The sign was intended to be temporary, but it became a beloved symbol of the film industry and was eventually made permanent.