Porter Building

Historical marker location:

280 Main Street, Watsonville, California

( Marker is on Main Street near Maple Avenue, on the right when traveling north.)

Santa Cruz County Historical Trust Landmark.

The Hollywood sign, which originally read "Hollywoodland," was built in 1923 as an advertisement for a real estate development. The sign was intended to be temporary, but it became a beloved symbol of the film industry and was eventually made permanent.