Historical Marker

Del Monte

Historical marker location:
San Jose, California
( Marker is at the intersection of Auzerais Avenue and Los Gatos Creek Trail, on the right when traveling west on Auzerais Avenue.)

The Hollywood sign, which originally read "Hollywoodland," was built in 1923 as an advertisement for a real estate development. The sign was intended to be temporary, but it became a beloved symbol of the film industry and was eventually made permanent.