Historical Marker

Augustus T. Dowd

Historical marker location:
14766 Oak Street, Saratoga, California
( Marker is on Oak Street near 6th Street, on the right when traveling south.)
Marker installed: 1966

1823 - 1893.

The Hollywood sign, which originally read "Hollywoodland," was built in 1923 as an advertisement for a real estate development. The sign was intended to be temporary, but it became a beloved symbol of the film industry and was eventually made permanent.