The Pascual Botiller Adobe

Historical marker location:

1023 Bath St, Santa Barbara, California

( Marker is on Bath Street north of Carrillo Street, on the left when traveling north.)

Marker installed: 1971

Built in 1843.

The Hollywood sign, which originally read "Hollywoodland," was built in 1923 as an advertisement for a real estate development. The sign was intended to be temporary, but it became a beloved symbol of the film industry and was eventually made permanent.