Historical Marker
Athearn School Bell
Historical marker location:
19051 CA-88, Clements, California
( Marker is on California Highway 88 (California Route 12) 0.2 miles east of N. Mackville Road, on the right when traveling west.)
Marker installed: 1953
The Hollywood sign, which originally read "Hollywoodland," was built in 1923 as an advertisement for a real estate development. The sign was intended to be temporary, but it became a beloved symbol of the film industry and was eventually made permanent.