Historical Marker
The Conservatory
Historical marker location:
100 John F. Kennedy Drive, San Francisco, California
( Marker can be reached from John F. Kennedy Drive, on the left when traveling east.)
Marker installed: 1970
The Hollywood sign, which originally read "Hollywoodland," was built in 1923 as an advertisement for a real estate development. The sign was intended to be temporary, but it became a beloved symbol of the film industry and was eventually made permanent.