Phelan Building

Historical marker location:

760 Market Street, San Francisco, California

( Marker is on Market Street near O'Farrell Street, on the left when traveling north.)

Thor Equities.

The Hollywood sign, which originally read "Hollywoodland," was built in 1923 as an advertisement for a real estate development. The sign was intended to be temporary, but it became a beloved symbol of the film industry and was eventually made permanent.