Mission Beach Roller Coaster

Historical marker location:

3146 Mission Boulevard, San Diego, California

( Marker can be reached from Mission Boulevard.)

Marker installed: 1987

Giant Dipper.

The Hollywood sign, which originally read "Hollywoodland," was built in 1923 as an advertisement for a real estate development. The sign was intended to be temporary, but it became a beloved symbol of the film industry and was eventually made permanent.