Historical Marker
Progress Becomes History
Historical marker location:
San Juan Bautista, California
( Marker is at the intersection of Mariposa Street and 2nd Street, on the left when traveling north on Mariposa Street.)
El Progresso se Combirtió en Historia.
The Hollywood sign, which originally read "Hollywoodland," was built in 1923 as an advertisement for a real estate development. The sign was intended to be temporary, but it became a beloved symbol of the film industry and was eventually made permanent.