Historical Marker
Florin
Historical marker location:
7145 McComber Street, Sacramento, California
( Marker is at the intersection of McComber Street and Florin Road, on the right when traveling north on McComber Street.)
Marker installed: 1985
The Hollywood sign, which originally read "Hollywoodland," was built in 1923 as an advertisement for a real estate development. The sign was intended to be temporary, but it became a beloved symbol of the film industry and was eventually made permanent.