Historical Marker
O'Neill Museum
Historical marker location:
31831 Los Rios Street, San Juan Capistrano, California
( Marker is on Los Rios Street, on the right when traveling south.)
The Hollywood sign, which originally read "Hollywoodland," was built in 1923 as an advertisement for a real estate development. The sign was intended to be temporary, but it became a beloved symbol of the film industry and was eventually made permanent.