Historical Marker
Newland House
Historical marker location:
19820 Beach Boulevard, Huntington Beach, California
( Marker is on Beach Boulevard, on the right when traveling north.)
Marker installed: 1976
Built 1898.
The Hollywood sign, which originally read "Hollywoodland," was built in 1923 as an advertisement for a real estate development. The sign was intended to be temporary, but it became a beloved symbol of the film industry and was eventually made permanent.