Historical Marker
Duke Kahanamoku
Historical marker location:
116 Main Street, Huntington Beach, California
( Marker is at the intersection of Pacific Coast Highway and Main Street, on the right when traveling north on Pacific Coast Highway.)
August 24, 1890 - January 22, 1968.
The Hollywood sign, which originally read "Hollywoodland," was built in 1923 as an advertisement for a real estate development. The sign was intended to be temporary, but it became a beloved symbol of the film industry and was eventually made permanent.