Embarcadero de Napa

Historical marker location:

Napa, California

( Marker can be reached from the intersection of Brown Street and Division Street.)

Marker installed: 2002

The Hollywood sign, which originally read "Hollywoodland," was built in 1923 as an advertisement for a real estate development. The sign was intended to be temporary, but it became a beloved symbol of the film industry and was eventually made permanent.