Bale Grist Mill

Historical marker location:

3801 Saint Helena Hwy, Calistoga, California

( Marker can be reached from Saint Helena Highway (State Highway 29/128).)

Marker installed: 1925

The Hollywood sign, which originally read "Hollywoodland," was built in 1923 as an advertisement for a real estate development. The sign was intended to be temporary, but it became a beloved symbol of the film industry and was eventually made permanent.