José Eusebio Boronda Adobe Casa

Historical marker location:

333 Boronda Road, Salinas, California

( Marker can be reached from Boronda Road near Calle Del Adobe Road.)

Marker installed: 1974

The Hollywood sign, which originally read "Hollywoodland," was built in 1923 as an advertisement for a real estate development. The sign was intended to be temporary, but it became a beloved symbol of the film industry and was eventually made permanent.