Historical Marker

The Gipsy

Historical marker location:
60 Asilomar Boulevard, Pacific Grove, California
( Marker can be reached from the intersection of Asilomar Boulevard and Lighthouse Avenue, on the right when traveling south.)

The Hollywood sign, which originally read "Hollywoodland," was built in 1923 as an advertisement for a real estate development. The sign was intended to be temporary, but it became a beloved symbol of the film industry and was eventually made permanent.