Historical Marker
The Estrada Adobe
Historical marker location:
470 Tyler Street, Monterey, California
( Marker is on Tyler Street just south of Bonifacio Place, on the right when traveling south.)
The Hollywood sign, which originally read "Hollywoodland," was built in 1923 as an advertisement for a real estate development. The sign was intended to be temporary, but it became a beloved symbol of the film industry and was eventually made permanent.