Enterprise School

Historical marker location:

368 5th Street, Gustine, California

( Marker is on 5th Street north of 4th Avenue, on the right when traveling north.)

Marker installed: 1982

The Hollywood sign, which originally read "Hollywoodland," was built in 1923 as an advertisement for a real estate development. The sign was intended to be temporary, but it became a beloved symbol of the film industry and was eventually made permanent.