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Historical marker location:

17400 Sir Francis Drake Boulevard, Inverness, California

( Marker is on Sir Francis Drake Boulevard (County Route A109 at milepost 34.2) near North District Operations Center Road, on the right when traveling south.)

Point Reyes Receiving Station.

The Hollywood sign, which originally read "Hollywoodland," was built in 1923 as an advertisement for a real estate development. The sign was intended to be temporary, but it became a beloved symbol of the film industry and was eventually made permanent.