John Reed's Saw Mill

Historical marker location:

Mill Valley, California

( Marker is at the intersection of East Blithedale Avenue and Tower Drive, on the right when traveling west on East Blithedale Avenue.)

Marker installed: 1950

The Hollywood sign, which originally read "Hollywoodland," was built in 1923 as an advertisement for a real estate development. The sign was intended to be temporary, but it became a beloved symbol of the film industry and was eventually made permanent.