Wrigley Memorial

Historical marker location:

125 Claressa Road, Avalon, California

( Marker can be reached from Avalon Canyon Road, on the left when traveling south.)

The Hollywood sign, which originally read "Hollywoodland," was built in 1923 as an advertisement for a real estate development. The sign was intended to be temporary, but it became a beloved symbol of the film industry and was eventually made permanent.