Victorian Residence

Historical marker location:

1347 Kellam Ave, Los Angeles, California

( Marker is at the intersection of Kellam Avenue and Douglas Street, on the left when traveling east on Kellam Avenue.)

Marker installed: 1979

The Hollywood sign, which originally read "Hollywoodland," was built in 1923 as an advertisement for a real estate development. The sign was intended to be temporary, but it became a beloved symbol of the film industry and was eventually made permanent.