Shakespeare Bridge

Historical marker location:

4118 Franklin Ave, Los Angeles, California

( Marker is on Franklin Avenue, 0.4 miles east of Hillhurst Avenue, on the right when traveling east.)

Marker installed: 1974

1926.

The Hollywood sign, which originally read "Hollywoodland," was built in 1923 as an advertisement for a real estate development. The sign was intended to be temporary, but it became a beloved symbol of the film industry and was eventually made permanent.