Historical Marker
Pasadena Playhouse
Historical marker location:
39 S El Molino Avenue, Pasadena, California
( Marker is on El Molino Avenue south of Colorado Boulevard, on the right when traveling south.)
Marker installed: 1977
The Hollywood sign, which originally read "Hollywoodland," was built in 1923 as an advertisement for a real estate development. The sign was intended to be temporary, but it became a beloved symbol of the film industry and was eventually made permanent.