Historical Marker
Norman C. Morgan
Historical marker location:
9263 Valley Blvd, Rosemead, California
( Marker can be reached from Valley Boulevard east of Loma Avenue.)
(19091988). Savannah Memorial Park.
The Hollywood sign, which originally read "Hollywoodland," was built in 1923 as an advertisement for a real estate development. The sign was intended to be temporary, but it became a beloved symbol of the film industry and was eventually made permanent.