Historical Marker
Moreno
Historical marker location:
Los Angeles, California
( Marker is at the intersection of Los Angeles Street and Paseo de la Plaza on Los Angeles Street.)
Los Pobladores. The Founders of the City of Los Angeles.
The Hollywood sign, which originally read "Hollywoodland," was built in 1923 as an advertisement for a real estate development. The sign was intended to be temporary, but it became a beloved symbol of the film industry and was eventually made permanent.