Memorial Library

Historical marker location:

4625 W Olympic Blvd, Los Angeles, California

( Marker is at the intersection of Olympic Boulevard and Mullen Avenue, on the left when traveling east on Olympic Boulevard.)

Marker installed: 1971

The Hollywood sign, which originally read "Hollywoodland," was built in 1923 as an advertisement for a real estate development. The sign was intended to be temporary, but it became a beloved symbol of the film industry and was eventually made permanent.