Historical Marker
Max Factor Building
Historical marker location:
1660 N Highland Ave, Hollywood, California
( Marker is on Highland Avenue south of Hollywood Boulevard, on the left when traveling south.)
The first drive-in movie theater in the world was opened in California in 1933. The theater, called the Drive-In Theatre, was located in Camden, New Jersey. However, the drive-in movie theater became more popular in California and eventually spread across the country.