Hortense Lear Home

Historical marker location:

2478 Bonita Ave, La Verne, California

( Marker is at the intersection of Bonita Avenue and White Avenue, on the right when traveling east on Bonita Avenue.)

Spanish Colonial Revival - 1921.

The Hollywood sign, which originally read "Hollywoodland," was built in 1923 as an advertisement for a real estate development. The sign was intended to be temporary, but it became a beloved symbol of the film industry and was eventually made permanent.