Douglas DC-3

Historical marker location:

3100 Airport Ave, Santa Monica, California

( Marker is at the intersection of Airport Avenue and Donald Douglas Loop, on the left when traveling west on Airport Avenue.)

Marker installed: 2009

Spirit of Santa Monica.

The Hollywood sign, which originally read "Hollywoodland," was built in 1923 as an advertisement for a real estate development. The sign was intended to be temporary, but it became a beloved symbol of the film industry and was eventually made permanent.