Cahuenga Pass Treasure

Historical marker location:

2301 N Highland Avenue, Los Angeles, California

( Marker can be reached from Highland Avenue south of U.S. 101, on the right when traveling south.)

At The Hollywood Bowl.

The Hollywood sign, which originally read "Hollywoodland," was built in 1923 as an advertisement for a real estate development. The sign was intended to be temporary, but it became a beloved symbol of the film industry and was eventually made permanent.