Arnold Palmer

Historical marker location:

10460 W Pico Blvd, Los Angeles, California

( Marker can be reached from the intersection of Pico Boulevard and Patricia Avenue, on the right when traveling east.)

Marker installed: 2017

Took a 12 on This Hole.

The Hollywood sign, which originally read "Hollywoodland," was built in 1923 as an advertisement for a real estate development. The sign was intended to be temporary, but it became a beloved symbol of the film industry and was eventually made permanent.