Captain Elisha Stephens

Historical marker location:

730 Potomac Avenue, Bakersfield, California

( Marker is on Potomac Avenue, on the right when traveling west.)

Marker installed: 2010

and the. Stephens-Townsend-Murphy Party of 1844.

The Hollywood sign, which originally read "Hollywoodland," was built in 1923 as an advertisement for a real estate development. The sign was intended to be temporary, but it became a beloved symbol of the film industry and was eventually made permanent.