Obregon

Historical marker location:

Ogilby, California

( Marker is on Blythe Ogilby Road (County Highway S34), on the left when traveling south.)

Marker installed: 1990

The Hollywood sign, which originally read "Hollywoodland," was built in 1923 as an advertisement for a real estate development. The sign was intended to be temporary, but it became a beloved symbol of the film industry and was eventually made permanent.