McConnell Ranch

Historical marker location:

2341 McConnell Road, El Centro, California

( Marker is on McConnell Road, 1.3 miles north of E. Evan Hewes Hwy (County Route S80), on the left when traveling north.)

Marker installed: 2006

Established 1908.

The Hollywood sign, which originally read "Hollywoodland," was built in 1923 as an advertisement for a real estate development. The sign was intended to be temporary, but it became a beloved symbol of the film industry and was eventually made permanent.