Historical Marker
Imperial Valley Press
Historical marker location:
205 North 8th Street, El Centro, California
( Marker is at the intersection of North 8th Street and Broadway Street, on the right when traveling north on North 8th Street.)
Marker installed: 2001
The Hollywood sign, which originally read "Hollywoodland," was built in 1923 as an advertisement for a real estate development. The sign was intended to be temporary, but it became a beloved symbol of the film industry and was eventually made permanent.