Imperial Irrigation District

Historical marker location:

333 East Barioni Boulevard, Imperial, California

( Marker is on East Barioni Boulevard, on the right when traveling west.)

Marker installed: 2004

The Hollywood sign, which originally read "Hollywoodland," was built in 1923 as an advertisement for a real estate development. The sign was intended to be temporary, but it became a beloved symbol of the film industry and was eventually made permanent.