Historical Marker
Hernando De Alarcon Expedition - 1540
Historical marker location:
Winterhaven, California
( Marker is on Interstate 186, ΒΌ mile south of U.S. 8, on the left when traveling south.)
Marker installed: 1982
The Hollywood sign, which originally read "Hollywoodland," was built in 1923 as an advertisement for a real estate development. The sign was intended to be temporary, but it became a beloved symbol of the film industry and was eventually made permanent.