Jacoby Building

Historical marker location:

780 7th St, Arcata, California

( Marker is at the intersection of 7th Street and H Street, on the left when traveling east on 7th Street.)

The Hollywood sign, which originally read "Hollywoodland," was built in 1923 as an advertisement for a real estate development. The sign was intended to be temporary, but it became a beloved symbol of the film industry and was eventually made permanent.