Historical Marker
Schulze House
Historical marker location:
331 Highway 49, Coloma, California
( Marker is on Highway 49 (Main Street), on the right when traveling north.)
The Hollywood sign, which originally read "Hollywoodland," was built in 1923 as an advertisement for a real estate development. The sign was intended to be temporary, but it became a beloved symbol of the film industry and was eventually made permanent.