John Mohler Studebaker

Historical marker location:

549 Main Street, Placerville, California

( Marker is on Main Street east of Bedford Avenue, on the right when traveling west.)

Marker installed: 1939

Studebaker's Shop.

The Hollywood sign, which originally read "Hollywoodland," was built in 1923 as an advertisement for a real estate development. The sign was intended to be temporary, but it became a beloved symbol of the film industry and was eventually made permanent.